Writers are good. Storytellers are better.
Who is Jodi Lawaich?
I have always been a storyteller. It started when I was three and I created an imaginary best friend named Harry (a girl) who had an entourage of friends who battled her nemesis nightly, a girl you might know named Cindy Brady.
These stories began the ventures into my private world that just grew over the years. After I graduated from college, I found a functional (and paying!) place for these stories in marketing through different kinds of collateral, including newsletters, product information, sell sheets, trade booth materials, and more. Once digital marketing made its rise, my repertoire expanded, encompassing blogs, social media, video scripts, ebooks, campaign creation, email marketing copy, catalog and ecommerce descriptions – pretty much anything that needed to be written.
Now I bring 25 years’ worth of marketing experience, along with 10 years of copywriting, to you. I can’t wait to help you find and tell your story. And don’t worry – I won’t include Cindy Brady.
"Marketing is no longer about the stuff you make, but about the stories you tell."